Web Analytics Tools
Overview:
These free and paid tools allow you to track what keywords are sending you traffic, what keywords are profitable, and what keywords lose money. As soon as you start tracking results your campaigns get more efficient because you start focusing on the results.
Tracking where you already rank does not alert you to potential areas of opportunity that you have not yet focused on, but if you track conversions you know what those keywords are worth, and it is easier to rank for keywords related to words you already rank well for than it is to rank for a whole new basket of keywords
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Free Google Analytics
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The New Google Analytics
Google Analytics has been re-designed to help you learn even more about where your visitors come from and how they interact with your site.
Discover. Share. Act.
The new Google Analytics makes it easy to improve your results online.
Write better ads, strengthen your marketing initiatives, and create higher-converting websites.
Google Analytics is free to all advertisers, publishers, and site owners.
FREE SIGNUP
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More Free Analytics Tools
These tend to be limited in feature set and give themselves sitewide links on your site, or require you to trust giving a major search engine like Google virtually all your marketing data.
- Google Website Optimizer - allows you to A/B split test landing pages and track how well Google AdWords traffic converts.
Microsoft Project Gatineau - not publicly launched yet, but accepting invite requests.
Site Meter - starts off as free, but charges for advanced features
Stat Counter - starts off as free, but charges for advanced features and bandwith usage.
Webalizer - default log analyzer on many servers. I like Mint much more.
Website Health Check Tool - checks to see if your site has any pages indexed in Google that are missing page titles, have duplicate titles, or if your site has other common SEO related issues.
Analog - default log analyzer on many servers. I like Mint much more.
Cheap Paid Analytics Tools
- Mint - affordable downloadable analytics program that you set up on your own server.
Unlike most other paid analytics programs in Mint does not track conversions.
Affordable Business Analytics Tools
- ClickTracks - Downloadable software and hosted options. Starting at $99 a month.
- Indextools - Starts at $50 a month.
Expensive / Premium Tools
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